Pay Per Click (PPC) Management
is a fast and easy way to drive traffic to your website. It offers instant results and it is highly measurable, which means you can improve your results any time by making regular adjustments.
Digital advertising campaigns can include various tasks:
- Target audience identification: researching the demographics and interests of a core customers.
- Setting the goals of the campaign: Determining the effective business tasks, such as conversion or site traffic.
- Selecting of advertising platforms: Determining the corresponding promotional platforms, such as Google ADS, ADS Facebook, Tik-tok, Twitter or ADS LinkedIn, based on target audiences and business tasks.
- Creating AD content: Developing and designing effective AD content that resonates with the target audience and brings product or brand values.
- Advertising budget management: allocating the budget of digital advertising campaigns, including setting bid amounts and monitoring spending.
- Analyzing and optimizing: Analysing effectiveness of digital advertising campaigns and making adjustments as needed to increase their effectiveness.